Last updated on November 2nd, 2023 at 09:04 am
In this guide, I will be discussing 10 proven ways to increase engagement on your blog.
When it comes to growing your blog, one of the biggest challenges is keeping your readers engaged. You can have the best content, the most amazing layout, and the most original idea in the world, but if your readers don’t care about your blog, your blog will struggle to grow.
At the end of the day, the only way to increase your engagement is to keep your readers coming back over and over again.
Finding ways to increase engagement doesn’t have to be difficult, and it can actually be quite simple with the right tools.
What exactly is blog engagement?
It’s a term that describes the action of responding to a blog post. When someone engages with your blog post, they’re actively letting you know that they liked what they read.
Engagement can be as simple as a comment or a ‘thumbs up.’ It doesn’t matter how small the gesture is as long as it shows that your reader was interested in your post.
An engaged reader is much more likely to click on your next blog post, share your blog with their friends, or purchase from your company. Engagement is crucial for blog success because it’s a sign that your readers are interested in your content.
If your readers aren’t engaged with your posts, then it’s likely that they won’t be reading your next blog post.
Why is blog engagement important for SEO?
With the changing algorithms and focus on user experience, blog engagement is crucial for SEO.
Users are likely to click on a blog post if they find it helpful and engaging.
A blog post with a high level of engagement is more likely to rank higher in search results.
How to increase blog engagement?
There are a few things that you can do to increase blog engagement.
1). Show, don’t tell
One of the most basic ways to increase engagement on your blog is through showing, rather than telling.
Instead of explaining the benefits of a certain product or talking about how your life is so much better than everyone else’s, instead, show people the benefits.
Take a few of your posts and replace all of the text with pictures — you’ll be surprised how much more people will read, and how much more people will care.
You might be thinking that this might seem a little basic, but as we all know, the simplest ideas are often the best ones.
2). Become a voice for your readers
One of the best ways to increase your blog’s engagement is to become the voice of your readers. You don’t need to be an expert on every single topic that you write about, but you do have to have a voice that’s similar to the voice of your readers.
If you’re a blogger about fitness, then you don’t have to be the fitness expert in the world, but you do have to have a voice that’s similar to what your readers would want to hear. If you want to be more engaged with your readers, then you have to communicate as they do.
This might be a little difficult if you’re not familiar with the topics that you write about, but it’s definitely worth the effort.
You can also use tools like BuzzSumo and SumoMe to help you determine which topics are currently trending and which topics you can write about more frequently to become more of a voice for your readers.
3). Ask a question
Asking a question is one of the best ways to increase engagement in your blog. This is because it’s a way to draw readers in and get them to continue reading your blog.
While you can’t answer every single question, you can answer some of the most popular ones.
For example, if you write about running in your blog, then you can answer questions like “How long does it take to run a marathon?” and “What is the best pair of running shoes?” You can also use tools like AnswerThePublic.com and BuzzSumo to help you find popular questions on your blog’s topics.
4). Respond to comments
Another huge way to increase engagement on your blog is to respond to comments. This might seem like a little thing, but trust me — it will change your life. Instead of ignoring comments on your blog, instead, respond to them.
You don’t have to have an answer for every single comment, but you can at least send a quick email letting the commenter know that his/her comment has been read and will be replied to.
This will increase your engagement, and it will make you seem like a much nicer person.
5). Use images
This way of increasing engagement in your blog somehow ties to the first point, show, don’t tell.
Images are one of the easiest ways to increase engagement on your blog.
If you aren’t using them enough, then you’re essentially failing at blogging. Instead of having a large block of text on your site, try adding a few images.
There are many great blog template options that allow for pictures in your posts, so don’t be afraid to use them — it’ll increase your engagement 100%.
Your blog post might be just as amazing without the pictures, but people will definitely be more likely to read them if you add a few images.
Don’t worry about blog layout too much, just make sure that you have a few images in your posts. You can also use tools like Canva to easily create images.
6). Provide a giveaway
Running a giveaway is one of the best ways to increase engagement on your blog.
This is because it’s a way to get your readers to interact with your blog and it’s a way to get new readers because they’ll want to enter a giveaway in order to get the free product or service that you’re offering.
One of the best kinds of giveaways to use is product giveaways.
For example, if you’re writing about running, then try giving away a pair of running shoes for example.
Readers will be much more likely to read about and take a look at your blog if there are some shoes sitting on your desk as a reminder of how exciting blogging can be.
7). Add Interactive Content
Another proven way to increase engagement on your blog is by adding interactive content. This is because it’s something that people are craving right now.
This type of content is often found on sites like Quora and Medium, as well as other sites that focus on providing unique and interesting content. By adding interactive content to your posts, you can increase your engagement significantly.
For example, many bloggers like to include a list of books that people can read next in the comments of their posts. This is a great way to get your readers to comment and interact with your blog.
8). Use Web Push Notifications
One of the last things that you can do to increase your engagement is to use Web Push Notifications.
This is because, as you’re probably well aware, people are much more likely to open push notifications than they are to open an email.
By using web push notifications on your blog, you can give your readers a notification whenever there’s a new post on your blog that they might be interested in.
There are a few ways to go about this.
First of all, you can use tools like SendPulse to automatically create new posts that you can then add to the list. You can also manually go to each post and add a title and an excerpt that you can then use to create a push notification.
How do you engage people in a blog?
You can start a discussion by asking a question. Ask a question that you want an answer to or something that’s on your readers’ minds. You can also use a poll to spark discussion. Polls can be used to get feedback, get an answer to a question, or even spark a discussion. You can also write a story or piece of advice. People love reading advice, and you can use this to spark discussion too. Another way to engage your readers is by using a challenge.
Higher engagement means more time spent on your blog, and that means more chances to make sales.
For example, when you increase your engagement, your blog will spend less time on advertising but more time on content creation.
That means you’ll have more time to create amazing content that helps your readers. If you want to increase engagement on your blog, you’ve come to the right place.